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Reverse acquihires in... the grilling industry?
It’s not just big tech companies finding confusing new ways to merge — Weber just announced that it’s “combining” with the Blackstone griddle company, and that Blackstone founder and CEO Rager Dahle will become the new CEO of the combined company when all is said and done.
Roger was on Decoder in 2021 talking about how he’d started the company in 2015 and what it was like as his griddles — and the smashburgers you can make on them — started going viral on TikTok during the pandemic. We’ve been interviewing grill company CEOs nearly every summer since — they are some of the most interesting episodes we do.
WEBER AND BLACKSTONE PRODUCTS TO COMBINE
[www.weber.com]
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