E
A nation of lurkers.
I’ve mused before on the correct number of posters and influencers vs lurkers required on text-based social networks — but refrained from commentary on video. (I don’t watch much.) Anyway this survey data suggests my theory applies there too: most people don’t post. That means posters are weird outliers who should be studied in a lab.
About half of TikTok’s users have never uploaded a video; a normal user hasn’t so much as updated their bio. Why, then, is TikTok successful? Posters.
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