Sports illustrated gets a new lease on life – Breaking News & Latest Updates 2026
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Sports Illustrated gets a new lease on life.

Minute Media, which operates an even less dangerous version of Medium for pro athletes called The Players’ Tribune, is picking up the contract to run Sports Illustrated after the previous operators published AI-written content, fired the CEO, laid off the entire staff, and said it would close the print magazine. This all really happened!

Anyway, Minute Media specializes in “short form sports content creation,” and its CEO Asaf Peled says tells the New York Times that SI will somehow continue to do in-depth journalism even though it is “an exception to our core strategy.” Sure.

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