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The epic, high-tech story of... a marshmallow startup.
I love a good tale of absurd startup behavior, and the Smashmallow story is both about marshmallows and somehow still extremely on brand:
Smashmallows were designed to look like an artisanal, boutique product, but that wasn’t enough for Sebastiani: He wanted to manufacture billions of them, to build a company that would bestride Candyland like a squishy colossus.
Turns out that if you try hard enough, you can Silicon Valley Brain almost anything.
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