Instagram’s Threads: all the updates on the new Twitter competitor
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An update on how Threads is doing.
The app now has 150 million monthly users, Mark Zuckerberg said Wednesday during Meta’s earnings call. There were almost 100 million monthly Threads users in October.
The metric I’d really like to see, however, is daily users. Meta is juicing the visibility of Threads posts in the Instagram feed, and I’ve heard that a lot of user growth has been coming from that drive-by traffic. If it really wants to kill X, Meta still needs to build a sticky experience that more people come to daily.
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