Inside apples theatrical u turn on wolfs – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.
Posted
R
External Link
Richard Lawler
Inside Apple’s theatrical U-turn on Wolfs.

George Clooney and Brad Pitt “...gave money back to make sure that we had a theatrical release” in thousands of theaters, but just ahead of a big Olympics marketing push, the Wolfs plan changed to a limited one-week run before its Apple TV Plus debut.

NYT:

Apple executives in Cupertino were already questioning the entertainment units over the amount of money being spent on movies, and the people said there was a thought within the company to not risk a public disappointment should the movie not succeed at the box office.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. The US government just banned Roombas
  2. Is it illegal to trick the US government into wiping your phone during a questionably legal search?
  3. Samsung’s Galaxy Z Fold 8 feels like the future
  4. What’s the catch with the Apple Upgrade program?
  5. OpenAI’s rogue AI agent didn’t stop at hacking Hugging Face

More in Apple

What’s the catch with the Apple Upgrade program?What’s the catch with the Apple Upgrade program?
Apple won’t turn on any ‘restricted mode’ for missed lease paymentsApple won’t turn on any ‘restricted mode’ for missed lease payments
Apple’s reported ‘HomePad’ may launch as early as OctoberApple’s reported ‘HomePad’ may launch as early as October
Apple launches ‘Upgrade’ program to lease new devicesApple launches ‘Upgrade’ program to lease new devices
Apple is banking on privacy to set its smart glasses apartApple is banking on privacy to set its smart glasses apart
Apple’s OpenAI lawsuit is about who gets to define the post-smartphone eraApple’s OpenAI lawsuit is about who gets to define the post-smartphone era
Play

Top Stories