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Inside Apple’s theatrical U-turn on Wolfs.
George Clooney and Brad Pitt “...gave money back to make sure that we had a theatrical release” in thousands of theaters, but just ahead of a big Olympics marketing push, the Wolfs plan changed to a limited one-week run before its Apple TV Plus debut.
NYT:
Apple executives in Cupertino were already questioning the entertainment units over the amount of money being spent on movies, and the people said there was a thought within the company to not risk a public disappointment should the movie not succeed at the box office.
Apple Rethinks Its Movie Strategy After a String of Misses
[The New York Times]
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