US v. Google redux: all the news from the ad tech trial
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Google’s ad server is “slow and clunky” — but virtually everybody uses it.
We’re moving through witnesses in the Google ad tech trial, including Stephanie Layser, a former consultant and News Corp advertising VP.
Layser bolstered the DOJ’s claim that Google Ad Manager (formerly Doubleclick For Publishers or DFP) dominates the market thanks to its links to AdX. “DFP is a 25 to 30 year old piece of technology. It’s slow and clunky,” Layser lamented. “It takes a long time to load on the page.”
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