The Verge presents Making It Work, a special issue about how small businesses have found clever and creative ways to adapt to the current climate, be it the pandemic, sweeping tech platform changes, or literally the climate. Whether it’s selling face masks on Etsy, hosting 10,000-person dance classes through streaming video, or getting a community to take COVID testing seriously with free tacos, these are stories about how the internet has enabled scrappy underdogs and thoughtful problem-solving.
Making it Work
How creators and businesses are trying to thrive in 2020

Illustrations by Claudia Chinyere Akole

How a couple of mom-and-pop shops made millions selling masks

It’s the Vegas wedding chapel for social media

Landscaping gone viral

How Dance Church became the mega event of quarantine

The link-in-bio side hustles are moving to full-time

‘We’re basically guinea pigs.’

Seamless fees could’ve squashed Golden Diner if the chef hadn’t pushed back against third-party delivery apps


Brooklyn’s Jalapeño King offered tasty tacos and tortas to encourage more COVID-19 testing among migrant families

How a couple of mom-and-pop shops made millions selling masks

It’s the Vegas wedding chapel for social media

Landscaping gone viral

How Dance Church became the mega event of quarantine

The link-in-bio side hustles are moving to full-time

‘We’re basically guinea pigs.’

Seamless fees could’ve squashed Golden Diner if the chef hadn’t pushed back against third-party delivery apps


Brooklyn’s Jalapeño King offered tasty tacos and tortas to encourage more COVID-19 testing among migrant families








