Netflix is making a big push into video games. The company first dabbled in games with interactive titles like Black Mirror: Bandersnatch and a Carmen Sandiego game. But starting in 2021, it made gaming a much bigger priority — Netflix hired a former EA exec and let people play a selection of mobile games for free as part of their subscriptions. Since then, Netflix’s gaming arm has launched player gamertags and started hiring to develop a “AAA PC game,” while bringing on big names like former Halo lead Joseph Staten. Ubisoft has even announced several games in development for Netflix, including an Assassin’s Creed title to go with a new live-action series the two companies are working on. Netflix also rolled out more big-name titles like Monument Valley and a Tomb Raider roguelike. Most Netflix subscribers haven’t tried its games yet, but that might change soon. In August 2023, it launched the first tests for its cloud-streamed games that let you play its titles on a TV or on the web, which could help Netflix more easily compete with other non-mobile gaming platforms. We’ll be watching Netflix’s gaming efforts closely, and you can read our coverage right here.
