You will be forgiven if you forgot broadcast TV exists, but it does! I watched so much Fire Country this weekend on it. But broadcast TV also kind of sucks, and ATSC 3.0, the next generation of the standard, is supposed to fix that.
Except only a handful of stations across the country currently support ATSC 3.0, and that’s unlikely to change soon. Yet it isn’t stopping companies from showing off what ATSC 3.0 can do, like broadcast OTA TV to a car via 5G. Too bad most of the stuff we watch is on subscription-based streaming services.























































