“Complacency is the death of creativity.” – Jeff Nicholas
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Virtual reality is both hard work and play for this creative director
While 2016 was a turning point in virtual reality (VR), it is still unchartered territory for those actually creating the technology. Jeff Nicholas, now a creative director and VR producer for Live Nation and Create+Destroy, was the CEO of an agency when he discovered the world of VR. After picking up a VR camera and working on the set, he caught the bug: he quit the agency to pursue the creative side of VR production. Now he spends his days on the road, on set and on a quest to pursue his newfound passion and work. Jeff’s drive is to continue to be challenged creatively and his never settle spirit is an inspiration to all.