Before someone can understand you as an investor, they need to understand you as a person. In layman’s psychology terms, there is something called “the big five,” which refers to five broad personality determinants: agreeableness, conscientiousness, extraversion, neuroticism, and openness. Embedded within those traits are clues about someone’s risk tolerance, patience, priorities, and other key indicators of the type of investor someone is likely to be.
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How you should invest your money has a lot to do with your individual personality traits
It’s not a one-size-fits-all solution.
Photo by William Iven on Unsplash
Using IBM Watson technology to interact with clients, TD Ameritrade is better understanding the personalities of a new generation of investors. The result? A much-needed refresh to the way we plan for the future.