Artificial intelligence is on its way to becoming an integral part of daily life. As an assistant, generative AI aids and empowers creativity, helping busy professionals get the most out of their time. Critical-thinking functions like writing emails and putting together presentations become easier with AI, while tedious tasks like data entry can be automated entirely. And the technology may soon do even more: Improving how doctors diagnose rare medical conditions, for instance, or how scientists and civic leaders model and prepare for natural disasters.
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How powerful PCs play a key role in AI’s future
Laptop makers like MSI are ushering in a new era of AI processing, pairing cloud computing with edge.
With more innovation, more applications, and more usage surely on the way, hardware makers like MSI are creating AI-powered laptops. AI PCs, including Copilot+ PCs, come with a neural processing unit (NPU), a specialized chip that lives inside the computer’s main processor and enhances the machine’s ability to handle high-powered AI tasks quickly and efficiently.
As more and more users opt for these high-powered machines, AI laptop usage is set to soar—expected to account for 43 percent of all PC shipments in 2025, Gartner says.
Enabling a better AI experience
Soon, AI will constantly impact our lives, from the way we work to the way we create content and so much more. Jumping on a conference call, but the area around you is noisy? AI noise cancellation can help. Looking to quickly access insights from a massive stack of documents? Turn to AI. Need to bounce ideas off someone? AI can be your partner in brainstorm.
With NPUs leading the way, Copilot+ PCs* can do even more, enhancing video editing software with AI-powered effects, for instance, or quickly adding real-time subtitles for live or recorded audio (available in more than 40 languages). On a Copilot+, AI can turn simple drawings into complex masterpieces, enhance image resolution and screen refresh during gaming, and help you quickly find previously used apps, documents, and messages through expanded search.
Working in tandem, cloud and edge computing are enabling this next stage of AI’s growth, with AI-powered PCs serving as the “edge” component. Users unlock reduced latency, as AI applications tap into processing requirements embedded inside the laptop, and faster speeds, as NPUs help AI engines calculate quicker and improve overall performance.
Users can, for example, generate AI images much faster than if the processing was happening at a data center miles away. Available for download in MSI laptops that are equipped above the level of NVIDIA GeForce RTX 4070, MSI AI Artist enables just that. The software brings the image generation process to the laptop and delivers speeds up to seven times faster than traditional cloud-based computing. There’s also major upside in the way of security, as sensitive creative material and other data remains on the local device, cutting down on the risk of a data breach during transmission to and from the cloud.
Finally, running AI applications at the edge requires less power consumption, keeping laptop batteries fresher for longer and creating a more sustainable AI ecosystem. Simple uses of AI like the “blur” function in video conferencing can be a hidden drain on battery life. But the function uses much less power on an AI laptop, MSI found. That efficiency will pile up as more and more companies embed AI in their applications. (For more MSI AI features, head here.)
MSI’s approach to AI
Well before generative AI burst into public consciousness in 2022, MSI was quietly churning along on AI research and development. Those investments came to fruition in 2023 as the company released its first set of AI-powered laptops, becoming an early leader in this new era of AI computing on the edge.
Leaning on its history of innovation, the company released new iterations of its AI PCs in 2024. The range of Copilot + options can account for the needs of any user, whether they’re an independent creator, gamer, or an employee looking to gain a productivity edge in a competitive corporate environment. The MSI Prestige 13 AI+ Evo—starting at $1,199 and available at the MSI US Store, Amazon, and Costco—is designed as a compact machine that maximizes productivity, weighing just 2.18 pounds and carrying a 2.8K OLED panel. The MSI Stealth A16 AI+—starting at $1,999, exclusively at BestBuy—offers a sleek design optimized for work efficiency and for gaming. And the MSI Summit 13 AI+ Evo—starting at $1,599, available at Amazon—provides a 2-in-1 convertible option, featuring the MSI Pen 2 stylus. All three machines support Copilot+ functions.
Additional AI innovations from MSI include:
MSI AI Engine: A behind-the-scenes system that learns the preferences and requirements of the user so it can automatically adjust a range of settings to fit the situation. Starting a video conference? An MSI AI PC will turn on noise cancellation and enhance audio and video. Clicking into gaming mode? So will your laptop, no technical expertise required.
MSI AI Chat: Need to pull insights from a heavy set of documents? MSI AI Chat can quickly provide a summary or surface key data points. In fact, users can have a conversational back-and-forth with their machines, getting their desired result with simple commands like, “extend battery life.”
The algorithms powering AI are endlessly complex — but the user experience shouldn’t be. As software continues to rely on AI, users need a processing infrastructure that can ensure a seamless, secure, and efficient experience. MSI’s range of AI PCs, equipped with their own suite of leading software, are helping users step into that future and maximize AI performance.
*Copilot+ PC experiences are coming (key feature availability varies by market, see aka.ms/Keysupport). Requires free updates available starting late November 2024. Timing varies by device and region. See aka.ms/copilotpluspcs.