Openais super bowl ad claims you can just build things with codex – Breaking News & Latest Updates 2026
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Super Bowl LX ads: all AI everything

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Richard Lawler
OpenAI’s Super Bowl ad claims “You can just build things” with Codex.

As OpenAI and Anthropic feud over AI advertising, both companies are running Super Bowl ads for their AI products. After OpenAI boss Sam Altman said its ad would focus on “builders,” OpenAI debuted this ad about its AI coding agent, Codex.

ChatGPT is much more well-known, but enterprise use of tools like Codex is probably where OpenAI’s money is.

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