3 – Breaking News & Latest Updates 2026
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Amazon Alexa

Amazon’s Alexa smart assistant seems to be everywhere. Since it was first announced in 2014 with the original Amazon Echo speaker, the voice assistant has gained thousands of new “skills” and comes in a variety of form factors – from miniature speakers to ones with a video camera and a touchscreen. Alexa has been integrated into a wide range of devices including cars, fridges, smartwatches, lights, and security cameras.

Hands-on with Alexa Plus in the smart homeHands-on with Alexa Plus in the smart home
Jennifer Pattison Tuohy
Todd Haselton
Todd Haselton
We can’t try Alexa Plus ourselves in the demo area.

We’re down on the demo floor now, and we were hoping to try out the new AI-powered assistant. There are six rooms, one with a Fire TV and the rest with Echo Show 21 screens. But all the demos are being run by Amazon reps.

Brandon Widder
Brandon Widder
Alexa engagement continues to grow.

That’s according to Amazon’s new devices and service chief Panos Panay, who just took the stage at Amazon’s big Alexa event in New York City.

The engagement metrics he’s referencing are a little unclear, but he says customers used Amazon’s virtual assistant 20 percent more in 2024 than they did in 2023.

Image: Chris Welch / The Verge
Amazon Alexa event live blog: all the news from the keynoteAmazon Alexa event live blog: all the news from the keynote
Todd Haselton, Jennifer Pattison Tuohy and 1 more
Jennifer Pattison Tuohy
Jennifer Pattison Tuohy
We’re on the ground at Amazon’s event.

The show is set to start at 10AM ET. We’re in a (chilly) line outside, waiting to get live blogging. Follow along for all the big announcements.

Selfie of Jennifer Pattison Tuohy and Chris Welch standing outside a building with an Amazon sign.
Image: Jen Tuohy / The Verge
What to expect from Amazon’s big Alexa event this week

A smarter Alexa, new Echo hardware, and a lot of Panos Panay. We’re pumped!

Jennifer Pattison Tuohy
Amazon announces February product eventAmazon announces February product event
Jennifer Pattison Tuohy
Jess Weatherbed
Jess Weatherbed
Amazon and BMW’s AI voice assistant is... still coming.

The custom Alexa voice assistant for BMW vehicles was initially announced in 2022, but progress has been slow in an attempt to build it around Amazon’s more capable LLM-powered Alexa.

Amazon says its “LLM-powered capabilities” will start rolling out to select BMW models this year that allow users to “plan trips and navigate more conversationally.”

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Jennifer Pattison Tuohy
Amazon’s new Alexa has reportedly slipped to 2025Amazon’s new Alexa has reportedly slipped to 2025
Jennifer Pattison Tuohy
Jay Peters
Jay Peters
Amazon CEO Andy Jassy says the revamped, AI-powered Alexa will arrive in the “near future.”

Jassy, from today’s Q3 2024 earnings call:

We continue to re-architect the brain of Alexa with a new set of foundation models that we’ll share with customers in the near future.

The supercharged Alexa was first announced in September 2023.

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Ten years ago, Amazon imagined a future beyond apps — and it had the idea basically right. But the perfect ambient computer remains frustratingly far away.

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The Amazon Echo graveyard

The Echo ecosystem has seen its fair share of failures while trying to popularize Amazon’s Alexa smart assistant.

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Alexa, thank you for the music

When dealing with an aging parent, Alexa was a great help — in both practical and emotionally important ways.

Barbara Krasnoff
Alexa, where’s my Star Trek Computer?

When Amazon launched its Alexa voice assistant, it envisioned a computer platform that could do anything for you. A decade later, the company is still trying to build it.

Jennifer Pattison Tuohy
The future of the Kindle with Panos PanayThe future of the Kindle with Panos Panay
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Jennifer Pattison Tuohy
Jennifer Pattison Tuohy
Apparently, “Remarkable Alexa” can’t reliably turn on the lights.

In another WSJ report about Amazon’s struggles to reinvent Alexa with AI, the newspaper says it’s now going backward:

In some tests, for example, it lost the ability to turn on the lights with 90%-plus reliability.

Merging the new with the old was always going to be a challenge. Amazon has now charged one of Alexa’s creators, Rohit Prasad, with solving this mess.

Amazon is reportedly way behind on its new AlexaAmazon is reportedly way behind on its new Alexa
Jennifer Pattison Tuohy