Prime Day

Amazon’s 2025 October Prime Day event, aka Prime Big Deal Days, is here. The two-day deal blitz lasts through Thursday, October 9th, at 3AM ET / 12AM PT. Think of it as a Prime-exclusive primer for Black Friday and Cyber Monday. You may not find everything that you want on sale (and tariffs could lead to fewer steeply discounted products than usual), but the annual shopping event is nevertheless a great opportunity to stock up on a range of tech ahead of November, a time of the year when most people are busier than usual. Amazon is offering Prime Day discounts on a variety of its own devices, including Echo speakers, Fire TV hardware, and Kindles, though there are also steep savings on noise-canceling headphones, smart home accessories, robot vacuums, laptops, gaming gear, and more.