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Antitrust

How big is too big? And when does a company become so big that the government is forced to step in and make it smaller? Politicians have been struggling with those questions for at least a hundred years. But as the latest generation of tech companies has taken shape, the questions are becoming more and more relevant to internet giants like Google and Facebook. There’s a new movement in Washington to break up those companies, whether through a Justice Department lawsuit or an old-school appeal to the Sherman Antitrust Act. It’s a struggle Microsoft fended off in the ‘90s, and it has only grown more urgent in the years since. As Amazon has taken a stranglehold of online retail, Jeff Bezos’ company has started to attract antitrust attention as well, with figures like Sen. Elizabeth Warren and Lina Khan taking aim at Amazon’s cutthroat competitive strategies. If it succeeds, it would be one of the most ambitious government projects in a generation — but success is still a long way off.

Lauren Feiner
Lauren Feiner
Zuckerberg downplays that he wanted to buy Instagram to ‘neutralize a potential competitor.’

The Meta CEO is testifying about a February 2012 exchange with then-CFO David Ebersman, who said one (potentially bad) reason to buy a company is to “neutralize a potential competitor.” Seeming to ignore Ebersman’s opinion, Zuckerberg said that was one of the reasons he’d actually consider buying Instagram.

On the stand, Zuckerberg says that when you buy a company, you’re obviously taking a competitor off the market, but he thinks Meta maximized Instagram’s value.

Lauren Feiner
Lauren Feiner
Here’s how the FTC began its case against Meta.

The government just posted slides from its opening statement. They give a good roadmap of who we’ll hear from in the coming weeks. The presentation also previews some of the internal Meta documents we’ll see and how the FTC thinks it can win its case.

Lauren Feiner
Lauren Feiner
Facebook considered keeping Instagram alive to keep ‘everyone from hating us.’

In a February 2012 message, Mark Zuckerberg floated the idea of acquiring Instagram but not doing much with it so that new competitors wouldn’t creep into the market. On the stand, Zuckerberg deflects this as early thinking and says Facebook ultimately didn’t take this route. The FTC’s attorney points out that this was only a couple of months before the acquisition. From Zuckerberg’s message at the time:

“By not killing their products we prevent everyone from hating us and we make sure we don’t immediately create a hole in the market for someone else to fill but all future development would go towards our core products.”

Lauren Feiner
Lauren Feiner
‘I wonder if we should consider buying Instagram.’

Zuckerberg is walking through his mindset in February 2012 when he was considering acquiring the rapidly growing photo app. He asked colleagues if a purchase might be worth it even if it costs $500 million. “Theoretically we could go build this technology, but I’m worried we’re so far behind,” he wrote. Zuckerberg testifies he was considering this move ahead of their IPO when, for the first time, the company would have money to consider buying some products.

Lauren Feiner
Lauren Feiner
Facebook had interns working on its Instagram competitor.

The FTC is pointing to internal messages from 2011 where Zuckerberg complained that the company was moving too slow on its Facebook Camera app while Instagram was growing rapidly. It turns out, according to messages from other executives at the time, that this was in part because Facebook had interns working on the critical project, rather than more experienced engineers.

Lauren Feiner
Lauren Feiner
Zuckerberg’s testimony trudges through years of social media history.

There are no fireworks yet. The government is working to elicit answers that might help it establish its view that the relevant part of the social media market Meta dominates is about connecting with friends. Zuckerberg testifies that engaging with friends’ posts is not as much a part of the experience as it was in the past, but concedes that as the service has grown, it’s still a big part of users’ experiences in absolute terms.

Lauren Feiner
Lauren Feiner
Mark Zuckerberg takes the stand.

The FTC just called the Meta CEO as its first witness. The government has budgeted several hours for him to testify, so he’ll likely cover a lot of ground.

Lauren Feiner
Lauren Feiner
Here are the slides Meta used to lay out its defense.

The company accuses the government of backing into a view of the social media market that makes it look like a monopoly, while ignoring robust competitors. It also charted how TikTok’s brief time offline in the US led users to flee to other apps, including its own. See for yourself.

Lauren Feiner
Lauren Feiner
Meta slams FTC’s ‘grab bag’ case as ‘at war with the facts, and at war with the law.’

Meta’s attorney Mark Hansen paints the government’s case as one comprised of made-up theories about how both the social media market and the law work. He accuses the government of ignoring TikTok’s massive role in social media by excluding it from its definition of the market that Meta allegedly monopolized.

He’s also dismissive of the idea that Meta users pay for the services by consuming ads, saying they can just scroll past them.

Lauren Feiner
Lauren Feiner
FTC previews evidence that Meta allegedly sought to extinguish Instagram and WhatsApp as threats.

Prior to buying those nascent apps in 2012 and 2014, Facebook recognized both as significant competition, Federal Trade Commission attorney Daniel Matheson argues to open the government’s case.

The FTC will present evidence, such as emails from CEO Mark Zuckerberg, the apps’ founders, and investors, allegedly showing that Instagram and WhatsApp would have grown without Facebook’s help, and that the company’s motive was to take potential rivals out of the market.

Lauren Feiner
Lauren Feiner
We’re at the courthouse where Meta is facing its existential antitrust trial.

I’m here with my colleague Alex Heath at the federal courthouse in Washington, DC where the Federal Trade Commission and Meta are set to lay out their opening arguments beginning at 9:30 AM Eastern Time. Meta is fighting charges that it illegally monopolized a subset of the social media market through its acquisitions of Instagram and WhatsApp years ago.

We’ll keep you updated with the most notable news throughout the day.

Lauren Feiner
Lauren Feiner
Senate confirms a third Republican to the FTC.

Mark Meador, a former staffer for Sen. Mike Lee (R-UT), was confirmed to the Federal Trade Commission. He’ll join Republican Chair Andrew Ferguson and Republican commissioner Melissa Holyoak. Meanwhile, the two Democrats President Donald Trump attempted to fire from the commission are fighting for their jobs back. Under the law, no more than three commissioners can be from a single party.

Wes Davis
Wes Davis
Google agrees to let employees talk about its Search antitrust trial.

The Alphabet Workers Union’s announcement of the agreement follows an unfair labor practice charge it filed last year over Google restraining employees from discussing the trial. The company is due in court this month for the remedy phase, which could see it being forced to sell Chrome.

...it is essential that workers are able to discuss these impacts, participate in the deliberations, and, if they choose, bargain collectively around the implementation of any eventual remedy.‍

TikTok, tariffs, and trials: everything happening in tech’s chaotic April

Things are about to get even more turbulent for the tech industry.

Lauren Feiner
Jess Weatherbed
Jess Weatherbed
Trump’s FTC pushes forward on Microsoft antitrust probe.

FTC staffers have continued to work on the investigation in recent weeks according to Bloomberg, a sign that Trump-appointed FTC Chairman Andrew Ferguson is going to prioritize scrutiny of tech giants.

The probe, launched under Biden in November, is looking into Microsoft’s AI projects (including its partnership with OpenAI), cloud and software licensing business, and cybersecurity services. These investigations can take years to conclude, giving Microsoft plenty of opportunities to kick up a stink about it.

Lauren Feiner
Lauren Feiner
DOJ says it will let Google pay Apple for services unrelated to search.

That’s one of the minor changes the Justice Department made to its proposed final judgement in its antitrust case. The DOJ Antitrust Division is still operating under an acting chief as President Donald Trump’s nominee Gail Slater awaits confirmation. But so far, the government made only small tweaks to its asks based on discovery. It’s no longer asking that Google divest AI investments, for example, but that it give a heads up on future ones.

Lauren Feiner
Lauren Feiner
Justice Department sues to block $14 billion acquisition by Hewlett Packard Enterprise.

The DOJ sees the proposed acquisition of AI-native network company Juniper Networks as a way for HPE to scoop up a “smaller, innovative rival,” and further consolidate a market in enterprise networking. The companies called the DOJ’s assessment “fundamentally flawed” in a joint statement, and promised to defend the deal.

Justice Department

[justice.gov]

Lauren Feiner
Lauren Feiner
US antitrust officials back an argument in Elon Musk’s legal battle against Sam Altman.

The Federal Trade Commission and Justice Department didn’t take a position on the appropriate outcome, but write in a statement of interest that holding a seat on two competing boards can violate antitrust law — even if the board member foregoes one. At issue is Reid Hoffman’s simultaneous participation on the OpenAI and Microsoft boards.

Wes Davis
Wes Davis
Google may be found guilty of antitrust violations in Japan.

The Japan Fair Trade Commission is expected to announce that Google’s preferential Search deals with smartphone makers are anticompetitive, reports Nikkei Asia.

Like in the US, Google will get to weigh in after the JFTC releases its verdict. The regulator will “notify Google of the draft of its order, hear the company’s opinion and make a final decision,” writes Nikkei.

Tech antitrust is about to get really weird

President-elect Donald Trump’s second term is a regulatory wild card hanging over Big Tech.

Nilay Patel
Lauren Feiner
Lauren Feiner
DOJ antitrust chief Jonathan Kanter delivers his farewell address.

Kanter says he’ll step down on Friday, as the incoming Trump administration prepares to take over and confirm new leadership. His principal deputy Doha Mekki will take over in the meantime. Kanter highlighted the division’s accomplishments during his tenure, including winning an anti-monopoly suit against Google, and building out a litigation program to take strong cases to court.