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Apple Event

Apple is hosting its big fall event on September 9th, 2025, to announce its latest iPhones and Apple Watches. We’re expecting Apple to unveil the iPhone 17, iPhone 17 Pro, and a brand-new thinner model called the iPhone Air. The big question: Do people want thinner phones? Will it sacrifice battery life? Also on deck: AirPods Pro 3 are possible, and we’ll likely see the Apple Watch Series 11, a new budget Apple Watch SE, and the Apple Watch Ultra 3.

Where are all the Apple Watch games?Where are all the Apple Watch games?
Andrew Webster
Here’s what happened to the guts of Apple’s thinnest computer in less than 5 years
Play
Apple’s glowing laptop lid is no moreApple’s glowing laptop lid is no more
Josh Lowensohn
Apple made a true fashion statement today, but it wasn’t the Apple WatchApple made a true fashion statement today, but it wasn’t the Apple Watch
Play
Watch the Apple Watch and MacBook event in 11 minutesWatch the Apple Watch and MacBook event in 11 minutes
Play
The Apple Watch you don’t own already has an app on your iPhoneThe Apple Watch you don’t own already has an app on your iPhone
Looking for a $10,000 luxury watch? Don’t buy the Apple Watch Edition
Play

Luxury watch site HODINKEE’s executive editor on why the Apple Watch just can’t compete

Benjamin Clymer
Here’s how Apple’s new MacBook stacks up against the PC competitionHere’s how Apple’s new MacBook stacks up against the PC competition
Play
‘Gold On My MacBook’ is the perfect rap song for today’s Apple news‘Gold On My MacBook’ is the perfect rap song for today’s Apple news
The new MacBook may be the future, not the presentThe new MacBook may be the future, not the present
Play
With its Apple Watch event, Apple redefines itself as a luxury brandWith its Apple Watch event, Apple redefines itself as a luxury brand
Play
Here are all the bands you can mix and match with the Apple Watch
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The 9 biggest things from the Apple Watch and MacBook announcement
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It’s about time

Adi Robertson, Josh Dzieza and 1 more
This is the $79 accessory that replaces all the MacBook portsThis is the $79 accessory that replaces all the MacBook ports
Here’s the $29 dongle you’ll have to carry to charge the Apple WatchHere’s the $29 dongle you’ll have to carry to charge the Apple Watch
Hands-on with a (working) Apple Watch
Play

Here we go

Nilay Patel
This is the first Apple Watch TV commercialThis is the first Apple Watch TV commercial
Apple Watch bands will cost between $49 and $449Apple Watch bands will cost between $49 and $449
Fandango is bringing movie tickets to the Apple WatchFandango is bringing movie tickets to the Apple Watch
How the Apple Watch is changing the way we keep timeHow the Apple Watch is changing the way we keep time
Play
Hands-on with the new 12-inch MacBook with Retina Display
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It’s ridiculously thin

Dieter Bohn
The best apps for Apple Watch shown at today’s event
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The Verge Live replay: Apple Watch and MacBookThe Verge Live replay: Apple Watch and MacBook
Play
Here’s how Apple will sell a $10,000 watch in Apple StoresHere’s how Apple will sell a $10,000 watch in Apple Stores
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Here’s what Instagram will look like on the Apple WatchHere’s what Instagram will look like on the Apple Watch
Apple Watch release date is April 24th, with pricing from $349 to over $10,000Apple Watch release date is April 24th, with pricing from $349 to over $10,000
Play
The gold Apple Watch Edition will start at $10,000The gold Apple Watch Edition will start at $10,000
Here’s what hailing an Uber looks like on the Apple WatchHere’s what hailing an Uber looks like on the Apple Watch
Apple Watch will get 18 hours of battery lifeApple Watch will get 18 hours of battery life
Play
iOS 8.2 with Apple Watch support coming todayiOS 8.2 with Apple Watch support coming today
Play
Here are all the watch faces Apple showed on stage todayHere are all the watch faces Apple showed on stage today
Apple Watch press photosApple Watch press photos
James Vincent
Apple updates MacBook Air and Retina MacBook Pro with faster chips, Thunderbolt 2Apple updates MacBook Air and Retina MacBook Pro with faster chips, Thunderbolt 2
MacBook press photosMacBook press photos
James Vincent
This is the new gold MacBook
Play

Beautiful, terrible gold

Jacob Kastrenakes
MacBook gold press photosMacBook gold press photos
Jacob Kastrenakes
New MacBook release date April 10th, price starts at $1,299New MacBook release date April 10th, price starts at $1,299
Play
Apple’s new MacBook ditches inputs for a single reversible USB connectorApple’s new MacBook ditches inputs for a single reversible USB connector
New MacBook announced with 12-inch Retina display, shipping April 10th for $1,299New MacBook announced with 12-inch Retina display, shipping April 10th for $1,299
Play
Watch the new Game of Thrones trailer that debuted during Apple’s Watch eventWatch the new Game of Thrones trailer that debuted during Apple’s Watch event

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