Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world’s most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.
Minor updates to the Mini, along with a price bump and a delay for Siri AI, are disappointing — but I love the new pink color and that I can properly pair the smart speaker with my Mac. I’m excited that Apple added far-field mics to the Apple TV 4K (4th gen) and, of course, thrilled that remote now has Find My. But that price … ouch.
Apple is charging $279 for all HomeView repairs, just $20 less than the smart home hub costs new. It’s $39 with AppleCare, but otherwise an official repair won’t make much sense. It’s another pricing problem for HomeView, which ships without either a mount or power adapter if you want it wall-mounted.
[Apple Support]
The tool, which Six Colors recently slammed as “appalling,” pierces the AirTag’s speaker, preventing it from emitting sound. While Elevation Lab says it designed the tool to prevent thieves from detecting the presence of an AirTag, it also disables an anti-stalking feature that audibly alerts people when an unknown tracker is following them.
Elevation Lab says it has stopped selling the tool and will use its “patent on it to prevent anyone else from making one in the future,” according to MacRumors.
I dove deep into smart home menus and swiped through endless faces to bring you a closer look at the features of Apple’s newest gadget for your home.
In light of the news that a new Apple TV 4K is coming soon, I wanted to share praise for Conduit, an Android app that closely mirrors the built-in remote app for iPhones and iPads. It’s free and ad-free, but paying $1 unlocks a bunch of features, including letting it control multiple Apple TVs, touchpad controls, volume control with my phone’s volume rocker, playback controls from the pull-down menu, and other customization options.
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We have a lot of questions about Apple’s new smart-home gadget — and all the updated ones, too. Come hang with Jen Tuohy, Nilay Patel, and me in an hour or so as we talk through all of today’s announcements, get Jen’s first hands-on impressions, and have deep existential debates about Siri. See you soon!
We’ll have hands-on impressions shortly, but take a look at Apple’s smart display hub on table and wall-mount setups.
This one is from Brian Tong, taking a quick look at the HomeView display units from all sides. How does it look to you?
Check out this in-person look at Apple’s new hub device, complete with a hand for scale. “It’s tiny and cute!”
As Apple debuts Siri AI in the home, it’s focusing on a beautiful screen and hiding your text messages from your kids, rather than on innovative smart home features.
That’s according to analysts at Counterpoint, who also say sales in Q3 2026 were 20 percent down on the previous year, as supply shrinks and prices rise. Samsung held the top spot, helped by Galaxy Z Fold 8 sales, with Apple close behind.
A last-minute report from Bloomberg’s Mark Gurman says that Apple’s smart home hub will be called HomeView, not HomePad and will ship in mid november. He says it won’t be an iPad-like experience with an App Store, and will offer a much more limited experience.
It’s like using cloud-based AI tools, but the privacy makes it more appealing.
Apple potentially used a shell company named Home Services LLC to secretly file for a “HomeView” trademark in the U.S. and various other countries last year, around the same time that another shell company named Home Operations Suite LLC that also might be linked to Apple filed for a “homeOS” trademark.
Perhaps the phrase is for something that will be announced at the October 13th “Welcome home” event? At least we don’t have to wait too long to find out.
Apple has reportedly told suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max by up to 15 percent in the face of weaker demand, according to Nikkei Asia. The company isn’t alone, though. IDC predicts a 16.7 percent year-over-year decline in smartphone shipments, but reports prices are up 27.6 percent.
