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Amazon Archive

Archives for October 2025

Dominic Preston
Dominic Preston
The Apple branding playbook.

Amazon just added a “Plus” to its Fire TV Stick 4K, but if they were looking for a rebrand they should have just followed a time-honored industry approach: copy whatever Apple just did.

spypol:

They should rename it Apple TV

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Andrew Liszewski
Andrew Liszewski
Ring puts a fun twist on the surveillance state with security camera Halloween costumes.

Amazon now sells its new $200 4K Outdoor Cam Pro with your choice of one of five free Halloween camera costumes, or you can 3D print your own. Sticking a camouflaged camera behind your bowl could be a deterrent to candy thieves, but it’s also a creepy way to avoid trick-or-treaters.

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Five Nest Outdoor Cam Pro cameras covered with Halloween costume accessories.
Doorbell cameras are now prevalent, but are you comfortable sticking a security camera in the face of trick-or-treaters?
Image: Amazon
Elissa Welle
Elissa Welle
Google and Amazon Web Services announce competing enterprise AI products on the same day.

According to the companies, these will be secure AI workspace systems that can be tailored to draw only from internal documents and information. Google’s Gemini Enterprise and AWS’s Quick Suite both offer AI agents, chatbots, and automated workflows to take on repetitive tasks.

Amazon’s giant ads have ruined the Echo ShowAmazon’s giant ads have ruined the Echo Show
Jennifer Pattison Tuohy
The best October Prime Day deals you can still shop

Amazon’s two-day shopping blitz is over, but you can still score great deals on some our favorite gadgets and gear.

Sheena Vasani
Here are 232 last-minute Prime Day deals you can still grab

Amazon’s two-day sales event ends at 3AM ET on October 9th, which means these discounts won’t last much longer.

Brandt Ranj and Cameron Faulkner