It’s hard to see exactly what’s in the teaser — which is John Ternus’s first since taking over as Apple CEO — but it looks a bit like a camera lens. We won’t have to wait much longer to find out, as Apple’s launch event kicks off at 1PM ET today.
Apple Event Archive
Archives for September 2026





We’re ready for the long-rumored foldable iPhone, along with any new Apple Watches, AirPods, and other surprises.


Huawei says it didn’t send it, but an agency claiming to represent the company has been contacting tech influencers, offering to pay them to promote Huawei’s new Mate XT 2 foldable around the iPhone Duo launch, and disguise the posts to look like an organic, grassroots groundswell of enthusiasm.
It currently has a page on its website for “iPhone Ultra” cases, skins, and screen protectors. Preorder notices say they’ll ship in September and “early October.” Dbrand’s also offering accessories for the unannounced iPhone 18 Pro and iPhone 18 Pro Max. We’ll see if Apple’s rumored foldable fits the case on Wednesday.
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It’s not too surprising that most of Apple’s wristwear is now listed as unavailable on its website for shipment or pickup (but not all — we did see some Ultra models available), with a product event scheduled for tomorrow, but MacRumors points out that the value-priced version of the Apple Watch is unavailable too.
Based on the rumors, we have been anticipating updates for the Apple Watch Series 11 and Ultra 3, and maybe the SE 3 is just taking a break in solidarity. We’ll find out tomorrow.
[MacRumors]

The launch of its first foldable iPhone proves Apple still calls the shots.
Ahead of Apple’s September 9th launch event, Gurman compiled everything he’s heard so far about the company’s upcoming devices, which could include a foldable “iPhone Ultra,” a touchscreen MacBook, AirPods with cameras, and a redesign for the Apple Watch.










