It’s hard to see exactly what’s in the teaser — which is John Ternus’s first since taking over as Apple CEO — but it looks a bit like a camera lens. We won’t have to wait much longer to find out, as Apple’s launch event kicks off at 1PM ET today.
Apple Archive
Archives for September 2026


Cameron Faulkner


Dominic Preston


Andrew Liszewski




Stevie Bonifield

We’re ready for the long-rumored foldable iPhone, along with any new Apple Watches, AirPods, and other surprises.
Antonio G. Di Benedetto, Allison Johnson and 2 more
Emma Roth
A teaser from Ternus.


Stevie Bonifield
Thomas Ricker
Here’s some insight into tech influencer campaigns.
Huawei says it didn’t send it, but an agency claiming to represent the company has been contacting tech influencers, offering to pay them to promote Huawei’s new Mate XT 2 foldable around the iPhone Duo launch, and disguise the posts to look like an organic, grassroots groundswell of enthusiasm.











