Thomas Ricker
Who’s winning foldables?
Samsung, unsurprisingly, but:
Samsung, a trailblazer in the foldable phone market, commanded over 80 percent of the market share in 2022. However, with increasing competition from various brands in 2023–2024, Samsung’s share dropped from 60 percent and it now struggles to maintain 50 percent.
The tech analysts at TrendForce say foldable phones will only represent about 1.5 percent of the global smartphone market by the end of 2024, but grow to 5 percent by 2028 after Apple enters the race.
