Earlier this week I wrote about the social media “clippers” that get paid to semi-covertly promote podcasts, TV shows, and other media through anonymous accounts. One of the clipping campaigns was for Perplexity AI — but nobody can tell me who, exactly, is responsible for the clips:
Reached via email, Perplexity distanced itself from clipping company Vyro, with spokesperson Jesse Dwyer saying Perplexity “has no knowledge” of the company and “takes any unauthorized use of the Perplexity name or logo very seriously.” When asked to confirm Perplexity had not run or authorized clipping campaigns, Dwyer initially stopped responding to The Verge. After publication, Dwyer told The Verge it was “not accurate” to say Perplexity launched the clipping campaign.
So who did?
