Elizabeth Lopatto
Why does it feel like we can’t escape TikTok?
You ever notice how you can’t escape the TikTok-style video chumbucket, even on Instagram, Spotify, or um, the NBA app?
John Herrman takes a stroll through platform incentives — and what a TikTok ban might mean:
This would no doubt be a gift to American social-media platforms in terms of both user habits and raw advertising dollars. It would also reveal just how thoroughly they’ve been hollowed out over the years and how completely they’ve abandoned their core appeal in pursuit of a competitor they could never catch and won’t be able to replace in the event of its disappearance.
Why Every App Now Feels Like TikTok, But Worse
[Intelligencer]
