Alex Cranz
Okay the event itself is over.
And there was not a single scary costume! The vibes were spooky enough, but for an Apple event during prime time TV watching hours, I was hoping for something just a little... more.
Alex Cranz
Former Tech Editor
Former Tech Editor
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Alex Cranz
We’re also getting a new iMac.
The 24-inch iMac is getting updated to the M3 processor. The design is staying just as beautifully thin, but Apple is claiming it will be twice as fast as the M1 24-inch iMac.
Alex Cranz
We’re finally getting a new color of MacBook Pro!
And it’s all black — space black, to be exact. Very 2006 MacBook, in the best of ways.
1/7Apple’s MacBook Pro in Space Black. Image: Apple
Alex Cranz
The 16-inch MacBook Pro is getting the choice for either a M3 Max or M3 Pro.
And Apple claims it will be up to 11 times faster than the last generation of Intel-based Macs. Which... I would hope so.
Alex Cranz
Heck yeah, a chart that goes nowhere!
Apple’s chip speed charts are improving every year, but they’re still not nearly as functional as they could be.
1/2Apple
Alex Cranz
The M3 and M3 Pro and M3 Max are here.
They’re on 3nm technology, which should mean a whole heckuva lot faster than the current M2 family of chips.
The M1 and M2 were both launched many months ahead of their Pro and Max, but Apple’s dropping the M3, M3 Pro, and M3 Max together this time. Fascinating!
Alex Cranz
Apple’s got a brand-new family of chips.
And they’re coming to the MacBook Pro, according to Tim Cook. Fingers crossed we get an iMac announcement tonight as well.
Alex Cranz
Here’s how to watch Apple’s “Scary Fast” event.
The best way is to follow us along here, where myself, David Pierce, and Richard Lawler will be live blogging the event.
But if you want to watch the keynote, I’d recommend watching it here on a Safari browser. That’s what I’ll be doing. It tends to be the stream that starts earliest.
Alternatively, you can sit back on the couch and watch it on Apple TV.
And if none of those options work for you, there’s always YouTube.
Alex Cranz