During Meta’s fourth-quarter earnings call today, Mark Zuckerberg kept dropping hints about big plans for Facebook. He’s focused on making it more “culturally influential.” He even suggested that some changes could hurt the business in the short term. The goal is to “get back to how Facebook was used back in the day.” So, more of stalking your classmates and less AI Shrimp Jesus?
The buyout offer that just went out to millions of US federal workers has the subject line, “Fork in the Road,” which is the same subject line Musk used when he gave his “extremely hardcore” ultimatum to Twitter employees in 2022. While it’s unclear if he was involved in the creation of this new email, Musk himself seems to at least be in on the reference.
[opm.gov]
The memo to advertisers I’ve seen notes that the app is coming online for “the majority of U.S. users” but not all of them:
I am pleased to let you know that as of today, TikTok will become available for the majority of U.S. users. Over the course of Sunday, ad campaigns that include U.S. audiences will resume operating and delivering ads to U.S.-based users, although live campaigns will have certain limitations. Although we’ve reinforced our infrastructure to minimize disruptions, we anticipate some temporary service instability that may affect advertising in the U.S. Thank you for sticking with us. We know how vital TikTok is to your brand and your audiences, and we’re working hard to restore normal operations as quickly as possible.
The app is set to be shut off in the US at midnight on Saturday after losing its appeal to the Supreme Court. TikTok president Blake Chandlee just sent this to advertisers:
This is a rapidly evolving situation, and we’re working quickly with our legal and policy teams to assess the situation and provide clear, accurate updates for our valued partners. We’re optimistic about finding the best path forward.
Rest assured, we’ll be in touch with more details and next steps ahead of the Sunday, January 19 deadline.
He then links to CEO Shou Chew’s reaction video, which makes clear the company is banking on Trump saving it from a ban.
