36 – Breaking News & Latest Updates 2026
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Alex Heath

Alex Heath

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    What’s next for ThreadsWhat’s next for Threads
    Alex Heath
    Richard Lawler
    Richard Lawler
    Threads has now activated over 50 million profiles.

    After just one day of operation, Instagram’s new social app is already halfway to 100 million accounts. Alex Heath just noted 48 million in this post and a Command Line update sent out today, but the Threads number keeps climbing. (Check the Instagram account of anyone who’s registered, and it will tell you if they were 1st, 50 millionth, or somewhere in between.)

    Where do you think Zuckerberg & Co. will be when we wake up tomorrow?

    Alex Heath
    Alex Heath
    People are posting a lot on Threads.

    Mark Zuckerberg has been giving regular updates on the number of people joining Threads, last sharing that there have been 30 million sign-ups as of this morning.

    It turns out that people are posting.. er, threading.. a lot, too. There have been over 95 million threads posted to date and about 190 million likes given on the app, according to internal Meta data I’ve seen.

    This is all moving really fast. The first handful of Meta employees were onboarded to Threads on June 18th. There were just under 1,000 beta users as of July 4th, and I was given access to Threads by Meta several hours before the public launch yesterday when there were just under 3,000 users.

    Why Instagram is taking on Twitter with Threads

    The ‘volatility’ of Twitter under Elon Musk has opened a window to compete. It’s a ‘risky’ bet worth trying, says Instagram boss Adam Mosseri.

    Alex Heath
    Why CEO David Baszucki is ready for Roblox to grow upWhy CEO David Baszucki is ready for Roblox to grow up
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    Nilay Patel and Alex Heath