Amrita Khalid
iHeartMedia and LinkedIn are collabing on business podcasts.
The two companies today announced they’re teaming up to bring new business podcasts to the LinkedIn Podcast Network by both co-producing new podcasts and licensing existing business podcasts, according to a release viewed in advance by Hot Pod.
Given that LinkedIn’s power users are likely already heavy consumers of business podcasts, this union makes sense. On top of that, iHeart will have a chance to lure new podcasters by offering up hosting and monetization tools on LinkedIn.
