Andrew J. Hawkins
Dodge slams ‘soulless, weak-looking, self-driving sleep pods’ in new Charger EV ad.
Dodge is getting ready to launch its first electric muscle car, the Charger Daytona. And clearly the company is feeling a little insecure about alienating its so-called “Brotherhood of Muscle.” The first ad strikes a weirdly combative tone, rejecting the environmental case for going electric and bashing other EVs on the road as “weak” and “soulless.” Meanwhile, influencers got their first taste of the Charger’s fake “Fratzonic Chambered” exhaust noises this week. And most people say they think it sounds like Roblox.
