Antonio G. Di Benedetto
Ever wonder what’s up with the alphabet soup brand names on Amazon?
Turns out they’re sometimes just picked off a list. That’s the case with Jsaux, whose founder told me “There’s not any specific meaning.” Yet the brand cornered the market on Steam Deck accessories by beating even Valve to the punch.
Its Chinese name is Shenzhen Wuyishi Technology Co, which sounds like many Shenzhen-based gadget makers — save the “Wuyishi,” which means consciousness. Jsaux told us it symbolizes freeing your mind to think of innovative designs.
So there is more to some of these brand names.
How Jsaux rode the Steam Deck to escape the Amazon wilderness
Antonio G. Di Benedetto
