In this (very good!) story about Mattel’s recent history and its plans to become a massive generator of intellectual property is a truly wild number:
Thirteen more [Mattel] films have been publicly announced, including movies about He-Man and Polly Pocket; forty-five are in development.
45 movies! Many of them based on toys you’ve heard of and stars you know. The Mattel Cinematic Universe is going to be epic.
[The New Yorker]







