David Pierce

I just... I mean, here is the pitch for a new company that plans to make a million AI podcasts that I guess it hopes you’ll accidentally click on?

I assume everyone’s already locked onto the purchase page for the crossbody strap, right? But seriously: Apple’s keynote has been over only a few minutes, is there anything you saw that made you immediately go, “yep, that one, I will have it please and thank you?” For me I think it’s the AirPods Pro 3. I’m close to sold on the Watch Series 11, though I have some worries about 5G and battery life. The phones... we’ll see. What’s on your shopping list? Anything so far?

There is a lot of new Apple tech in the super-thin iPhone Air — Apple’s talking about the work it had to do on everything from the modem to the chip to make the phone this small. Check out the images below for an x-ray of the camera array, which is seriously crammed in there. Apparently it’s a “plateau,” not a camera bump.

New Watch Series 11, new Watch SE 3, new Watch Ultra 3. I’m due for an upgrade, and am thinking the Series 11 is probably the one for me? That 42 hours of Ultra battery does sound good, though. Check out the stories and the bentos, tell me which does it for you!

They look good! We’ll have to see how that “world’s best ANC” claim holds up, though. Check out Tom’s story for more, and here’s the bento box with all the details:

And Apple CEO Tim Cook says there’s “a hands-on area” at the end, so, you know, hardware confirmed. Go read our liveblog, which is way ahead of all the streams! And also more fun.

I’m betting we’ll get: iPhone 17s, iPhone Air. New Watches, new AirPods. (I am oddly more excited about new AirPods than any other device this year.) From what Bloomberg and others have reported, there might be a big focus on cases and accessories. I’m not expecting much Siri talk, and I don’t think we’ll see a new Vision Pro or even a new iPad, though both have been rumored to be possibilities.

This is the iPhone event, so obviously Apple’s going to talk a lot about gadgets. But it’s also Apple’s most public, mainstream moment of the year, and a key moment to see how Apple explains itself to the world. Will the company talk about AI and Future Siri? Will it talk about privacy? Show Ted Lasso trailers? Or will it spend the day happily in the details of building beautiful devices? (One guess: probably no recap of last week’s dinner with President Trump.) It’s always interesting to see what kind of company Apple hopes you think it is.

I’m really asking. It looks very much like the whiz-bang-iest device of today’s Apple event — which starts in less than an hour! — will be a new device called either the iPhone 17 Air or just the iPhone Air. Much will be made of its thinness; there might be a manila envelope. Are you psyched to see it? Totally ambivalent? Filled with rage at the whole concept? Our newsroom is all over the place, I want to know what you think.

(Emoji? Emojis? Plurals, how do they work.) The Unicode Consortium just released the latest version of its standard, with 164 new emojis and “several thousand additional non-emoji characters.” As we saw in the preview in July, there’s a lot of good stuff in here. But now comes the fun part: seeing how different platforms interpret, and occasionally totally ruin, the new characters. They better not screw up Fight Cloud.