I’ve always wondered, and Lucas Zelnik has a shockingly simple and good answer:
I think the biggest thing is to stay in front of people’s faces. You just have to put out so much content. Jokes take so long to write. I will put out chunks of material but very selectively, and, frankly, I probably won’t put out any more material until I’m ready to release an hourlong special, which I think I want to give that a few more years.
Bill Belichick, the longtime Patriots coach who famously never said anything interesting in public for like three decades, just joined Instagram — sorry, Instaface — in the absolute most chaotic way possible. The cuts! The dad jokes! The second slide!
Can’t help but notice Tom Brady hasn’t followed him yet.
The good ol’ days: two fun, funny anchors telling you about the day in sports.
The future, according to ESPN chairman Jimmy Pitaro:
By the time the flagship ESPN streaming service launches, he said, AI tools will be able to deliver a personalized version of SportsCenter to individual viewers based on their preferences.
