One of my favorite things to do on social media is to just imagine the people setting up the camera right before the video starts — because as soon as you remember they set up a camera, the whole viewing experience changes. This fun Ringer story about the rise of YouTube Face (trust me, you know the face) pulls back a lot of that artifice and dives into some of the strange workings of the internet’s biggest video platform.
[The Ringer]











