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David Pierce

David Pierce

Editor-at-Large

Editor-at-Large

    More From David Pierce

    David Pierce
    David Pierce
    The original influencer.

    Rolling Stone has an excerpt from Taylor Lorenz’s new book, Extremely Online, all about Julia Allison – who was an online influencer before “influencer” was even a thing — and what she went through both to make it big and then once she did. It’s an important story, and a good read.

    Oh, and ICYMI: We also talked about Allison, and lots more, with Taylor on The Vergecast a couple of weeks ago!

    David Pierce
    David Pierce
    “We don’t have good data on actual user switching.”

    Judge Mehta interrupts Google’s opening statements to ask an important question: there’s all this talk about the power of defaults, and about how easy it is or is not to switch search engines, but does anyone actually switch? Google evidently doesn’t have good data on whether people do, so we might not get hard numbers here. But it’s a good question!

    The conventional wisdom, of course, is that nobody switches. Mehta says he knows that.

    David Pierce
    David Pierce
    Bing is already Google’s punching bag for the trial.

    The government’s argument: Nobody uses Bing because Google made it impossible. Google’s argument so far: nobody uses Bing because Bing sucks. Google’s attorneys are making the case that Microsoft is as well-resourced as anyone to compete, and yet even Windows users mostly pick Google because Google is simply better.

    No matter who wins this trial, this is going to be a tough 10 weeks of testimony for Bing.

    David Pierce
    David Pierce
    There’s still an ads case inside this search case against Google.

    The big-picture “is Google crushing all possible search competitors” question will dominate US v. Google, but there’s another allegation in here as well: whether Google prevented Microsoft from getting access to SA360, Google’s search marketing tool. The state attorneys are deep in that argument now, arguing that it’s yet another way Google manipulates the search market for its own gain.

    Google opening up its tools to its competitor? “It’s like waiting for a Yankee fan to invite you to a Met game,” the attorney said. “Not gonna happen.”

    David Pierce
    David Pierce
    One great thing to do with old chargers and cables: donate them!

    Let’s just say, hypothetically, you have a whole bunch of Lightning cables that are a couple of hours away from being obsolete. Or you just have that big bin everybody has of cables and chargers you don’t need but don’t want to get rid of them. Donate them! Shelters, hospitals, schools, and many other organizations all welcome chargers and cables (and phones, if you’re upgrading). This is my fall-cleaning project for sure.

    David Pierce
    David Pierce
    What makes a search engine a search engine?

    One key question of the US v. Google trial — and any antitrust trial, really — is the size of the market. Google will argue that everything from ChatGPT to TikTok is a real threat in the space, and competition is everywhere. The government is going to try and argue, as attorney Kenneth Dintzer already has, that the market is “general search,” and that that’s really only Google and Bing. Which means it’s really only Google.

    Judge Mehta is already poking at this argument, though — it sounds like he’s not convinced that “general search” is a wholly unique thing. This is going to be important.