The story is all about performance, it seems — not seeing any big design changes here. Kate Bergeron is guiding us through the ways it’s better for creators and a much better gaming machine.
Also, it sounds like the 14-inch Pro is the only one you can buy with a plain M3? Bergeron makes it sound like the 16-inch model starts with the M3 Pro.
Coming soon to a MacBook Pro (and I’m betting some other stuff) near you.
We’re getting the traditional “deep dive into the weird specs of the new chips with Johny Srouji,” and one of the things he’s talking a lot about is ray tracing, which is crucial for drawing high-res and realistic virtual spaces. That matters for gaming, the metaverse... and the Vision Pro.
We’ve been to Apple Park a lot in the light, but in the dark, it has a real... “supervillain lair slash college campus from a horror movie where no one survives” vibe?
A minute ahead of time, even, at least on my stream. We’re expecting Macs, chips, who knows, but so far, it’s just a squiggly hello.
I really can’t decide! On the one hand, Apple (specifically Craig Federighi, the Action Hero himself) loves being right on the edge of incredible cringe. But also, doing a whole Halloween bit during tonight’s event means a lot of meme risk and bad looks and congressional hearings where they show Tim Cook as a vampire and they’re like, “Yes, this, Apple is bad.” You know? I don’t know!
I think my ultimate guess is Craig in costume and only Craig in costume. But I might be more excited about this than new Macs.
After a fun back-and-forth in the courtroom about the merits of redacting an exhibit during Google CEO Sundar Pichai’s testimony, we got a new tidbit of information. Google explicitly agreed, as part of its search deal with Apple, that it would not promote Chrome to Safari users — which it could do with banners in other Google apps, pop-ups, and the like, and does to many other services.
We’re slowly but surely learning how these deals get done, and it keeps getting juicier.
