The Verge’s new senior AI reporter, Hayden Field, noticed we didn’t hear the name of Apple’s assistant very much during the WWDC 2025 keynote on Monday.
Even as presenters discussed opening up Apple Intelligence to third-party developers and new AI features for other apps, Siri was conspicuous in its absence. So what does that mean for the future of Apple’s AI efforts?
Apple is pushing visual intelligence features that build on Apple Intelligence, allowing users to go beyond searching for context using their device’s camera and now also “search and take action on anything they’re viewing across their apps.” The feature can also recognize when a user is looking at something they may like to attend and pre-populate a calendar event with time and place.
“Users can ask ChatGPT questions about what they’re looking at on their screen to learn more, as well as search Google, Etsy, or other supported apps to find similar images and products,” according to Apple. To access the feature, a user can act like they’re taking a screenshot — they will then be prompted to either save the screenshot or search using Apple Intelligence.
Apple is updating Genmoji and Image Playground with new styles, powered in part by ChatGPT. With Image Playground, users can now tap into ChatGPT to change a friend’s photo into the style of an oil painting, for instance.
Image Playground sends the description you write out, or your image, to ChatGPT to create the results, but “nothing is shared with ChatGPT without your permission,” according to Apple.
Apple announced at WWDC 2025 that it’s debuting live translation Apple Intelligence features that allow you to translate between languages in Messages, FaceTime, and phone calls.
For a phone call, that’ll mean live translation aloud as you talk, and with FaceTime, it means live captions displayed on the screen. It’s all powered via Apple-built models that run on-device.
