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Jacob Kastrenakes

Jacob Kastrenakes

Executive Editor

Executive Editor

    More From Jacob Kastrenakes

    Jacob Kastrenakes
    Jacob Kastrenakes
    “It’s freaky and fantastic at the same time.”

    An audience member asked about how Lovett and Swisher handle strong parasocial relationships from listeners.

    Swisher said the strong bond was why she got into podcasting into the first place, then recounted a recent interaction she had at a wedding.

    “An older person came up to me and said ‘You’re my friend,’” Swisher said. “And then they said, ‘I’m not your friend, but you’re my friend.’” That experience, she said, was “freaky and fantastic.”

    Jacob Kastrenakes
    Jacob Kastrenakes
    Most of their conversation has been about the 2024 election.

    “It’s gonna be close,” Lovett says.

    He thinks the media has better learned how to cover Trump, though. “I am a little bit more optimistic,” he told Axios’ Ina Fried in an audience question. “I think there has been a lot of lessons learned.”

    Jacob Kastrenakes
    Jacob Kastrenakes
    Lovett and Swisher are discussing the challenge of getting into podcasting in 2023.

    The Pod Save America crew got in when podcasting was nascent and there was still a lot of free listening time.

    Now, they both agree, there’s less opportunity. “Getting someone to add a new podcast to the mix is harder than it once was,” Lovett says.

    Jacob Kastrenakes
    Jacob Kastrenakes
    Jon Lovett is up now, speaking with Kara Swisher.

    It’s the podcast crossover event of the century... or at least the afternoon. As you can imagine, the audience is very energized.

    Swisher also just teased a surprise guest she’s bringing in later: Yoel Roth. Should be fun counter-programming to X CEO Linda Yaccarino at the end of the day.

    Jacob Kastrenakes
    Jacob Kastrenakes
    Renaming HBO Max to Max was meant to “protect the HBO brand.”

    Bloys made fun of critics for complaining that the “HBO Max” name diluted the HBO brand... and then complaining that the “Max” rebrand cast HBO aside. Here’s his reason:

    If HBO is in the title of the platform, it represents everything on the platform, and it was about to get a lot bigger ... I did not want the HBO brand to take on all that stuff because it wasn’t designed to. So now we get to go back to HBO being exactly what HBO is.

    Jacob Kastrenakes
    Jacob Kastrenakes
    “It’s not gonna affect what I make.”

    Max’s Casey Bloys says the new writers contract isn’t going to raise costs so much that he won’t make a show that he thinks will be great.

    “Is it gonna be more expensive?” he asked. “Yeah, but not that I’m gonna say I’m not gonna make this show now.”

    He thinks the strike went on so long because “there’s a lot changing, a lot shifting” in the industry. “It has been upended,” he said.

    Jacob Kastrenakes
    Jacob Kastrenakes
    Max/HBO content leader Casey Bloys is on.

    He’s talking with Vox senior correspondent Peter Kafka. Are there any major developments in Hollywood they might want to talk about?

    Jacob Kastrenakes
    Jacob Kastrenakes
    Instagram’s current leader asks a question of its co-founder.

    Adam Mosseri asked about Artifact supporting publishers in a post on Threads — so my colleague Alex Heath asked him in an audience question.

    “We’ve tried to come at this from a publisher friendly perspective,” Mike Krieger said. Artifact thrives if the publisher ecosystem “is healthy and thriving,” so that approach is a long-term play.

    “It’s about recognizing what needs to exist several years from now for you to have a viable product,” Krieger said

    Jacob Kastrenakes
    Jacob Kastrenakes
    Instagram’s co-founder says seeing Threads is like watching “your kid going off to college.”

    Mike Krieger says it’s “a very strange experience to see Instagram do these big things.”

    He’s happy to see that some of the ethos he and co-founder Kevin Systrom built continue onward, though. “They really nailed photo galleries on Threads,” he said.

    Jacob Kastrenakes
    Jacob Kastrenakes
    We’re on to Artifact co-founder Mike Krieger —

    AKA, the co-founder of Instagram. He’s speaking with Platformer’s Casey Newton.

    Artifact, his news app, has been doing some neat things with AI and just launched a fun new section called Links.