Peters says Getty is working with partners and newsrooms on content authenticity initiatives ahead of the 2024 election but there’s no silver bullet to solve the misinformation problem posed by generative AI.
Peters says the company looked at paying them each time their photo is used to create a specific AI image, but its models couldn’t nail the attribution. “We tested out a bunch and didn’t find them to be sufficient,” he said.
Instead, they’re using a proxy: “What proportion of the training set does your content represent, and how has that content performed in our licensing world over time?” That’s a good measure of quality and quantity, he says.
He’s speaking with Verge EIC Nilay Patel, too.
Trend alert: they’re probably going to talk about AI. Getty just launched an AI image generator — and it’s suing Stability AI for copyright infringement. Best of both worlds.
says Microsoft CTO Kevin Scott. So is he confirming that Microsoft is developing AI chips with AMD? “I’m not confirming anything,” he adds. But it sure sounds like something is in the works.
“We’re doing a bunch of interesting work with [AMD CEO Lisa Su], and I think they’re making increasingly compelling GPU offerings,” Scott says. “I think they are gonna become more and more important in the marketplace in the coming years.”
— and whether everyone will stop visiting news sites once AI just sums them up.
“I don’t think that’s actually the thing anybody wants,” he says.
He doesn’t have a specific answer yet, but he says transparency will be key. “You at least understand what’s going on,” he says. “It’s not arbitrary and capricious, and you know how to viably run your business.”
He’s speaking with The Verge’s EIC, Nilay Patel. Expect a lot of questions on AI — and probably some pointed questions about whether he’s working with AMD on custom chips.
The day kicks off with Microsoft CTO Kevin Scott, Getty Images CEO Craig Peters, and Allen Media Group CEO Byron Allen.
We’ll be in the audience all day covering the updates.
Really though, what about the wiper?
We’ll be back bright and early tomorrow (at least, early on the West Coast) with coverage of Code day two, featuring Microsoft CTO Kevin Scott, X CEO Linda Yaccarino, and more. The show kicks off around 12PM ET / 9AM PT.
WMG CEO Robert Kyncl jokes about the price of music services like Spotify. Basically: he’d like to see them go up.
“The price elasticity is generally high around it,” he says. He floats $20 per month for a music family plan — the same price as Netflix for four.