Here’s Jeremy Zimmer, head of the United Talent Agency, in an interview with Financial Times:
“A show that does really well will get more advertisers and more revenue will flow to Netflix,” he added. “Therefore, our clients who created that show should be compensated for that additional revenue.”
I’d expect Netflix to fight this request in a serious way — the whole point of this ads tier was to help it make more money, after all. But Zimmer has a point: Netflix has been cutting deals under different terms; now that those terms look more like traditional TV, it’s reasonable that creators would ask for something different, too.





