Even though Microsoft offers AI tools that help people create content, Kevin Scott doesn’t want AI to completely take over content creation — hear him talk about it in this clip from Code 2023.
I asked Craig Peters at Code what Getty would do if somebody found a way to make a photo with an AI-generated version of a known person like Joe Biden or Donald Trump using its just-announced tool, but he was emphatic that it wouldn’t be possible. I guess we’ll see!
“I think that’s yet to play out,” said Craig Peters. Getty’s ultimate goal is to “save our customers time.” Getty introduced the new tool this week.
AI compute is very expensive, which has led to some expensive applications — like Microsoft’s Copilot for Microsoft 365, which costs $30 a seat. Scott didn’t commit to the cost of that going down, but said that “if the market tells us that the price for these things is too high, then the price goes down.”
Microsoft CTO Kevin Scott is onstage at Code 2023, and he said that Bing is making some marketshare improvements since the introduction of things like Bing Chat. Given how huge search is, any small gains could be pretty meaningful.
I get the sense that Robert Kyncl, the CEO of Warner Music Group, feels there’s room for the price of music streaming services to go up.
She doesn’t seem too worried.
Myself and some of my colleagues got to try Project Starline at Code 2023, and you can just watch us react to it. For me, Starline was just as cool as it was last year.
Robert Kyncl estimates that within the next year, you’ll see lots of evolution in AI technologies and music. “You have to embrace technology,” he said.
The short answer seems to be no. But in his response, he talked a lot about file formats and how they might differ for things like a pair of virtual shoes and wheels that fall off a virtual car. That might make any interchangeability would be a tricky problem to solve; companies like Roblox, Meta, and Epic Games would have to agree on file formats that could sync across systems. My sense is they might be reticent to do that right now.