Jay Peters
“Where did the Tweeters Go?”
Internal Twitter research seen by Reuters indicates that the number of “heavy tweeters,” which is already low, is in “absolute decline.”
These “heavy tweeters” account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue. Heavy tweeters have been in “absolute decline” since the pandemic began, a Twitter researcher wrote in an internal document titled “Where did the Tweeters Go?”
