Eve’s Tim Böth is on stage discussing how its smart home devices work with Samsung SmartThings via Matter. “Eve’s smart plugs capture energy efficiency data for SmartThings Energy, the motion sensors provide data to help SmartThings understand your daily routines,” he said. “Our products show how AI can fade into the background.”
Jennifer Pattison Tuohy

Senior Reviewer, Smart Home
Senior Reviewer, Smart Home
More From Jennifer Pattison Tuohy




So said Samsung EVP Cheolgi Kim, in a not-so-subtle jab at Apple as he wrapped up a 20-minute presentation around how Samsung’s AI Home platform is a layer over all of Samsung’s products. From its watches and phones to its health and sleep tracking features, as well as its Samsung Food and SmartThings smart home platform, AI Home is “designed to make everyday living more convenient, efficient, healthy and safe,” says Kim. I’m still not clear on exactly how any of this will work, though.


Press day at IFA involves dodging speeding forklifts and navigating around ladders and construction boxes as we try and get a sneak peek at what the companies will be showing off as they set up their booths.
Here’s a few snaps from the smart home hall. Spot anything intriguing?


We’re here on the first day of the IFA 2025 tech show. It’s hot, sunny, and time for tech! We’ll be posting from the show floor all week, so stay tuned.
















