The platform formerly known as Twitter is discontinuing its “Follower Objective” ads, Axios reports, which are the ones that include a prominent “Follow” button in the promoted post. The implication is that X wants to nudge advertisers towards more multimedia rich ad styles, even if that means giving up a format estimated to be worth over $100 million to the company annually.
Good news for UK readers — BBC iPlayer is getting a couple of performance improvements. First up, the public broadcaster says it’s cut down on the lag you’ll experience when watching live TV, from between 80 and 120 seconds down to around 60. Second, you shouldn’t have to wait as long after a program is broadcast to be able to watch it on-demand.
After adding the ability to use the same WhatsApp account across multiple devices, WABetaInfo reports that the latest beta version of the service’s Android app lets some users have multiple WhatsApp accounts in the same app. The feature isn’t available to all beta testers just yet, but it should be handy for anyone with multiple SIM cards, or who has separate numbers for personal and work use.
