Lux Alptraum

How publicists turn hardcore porn into news-friendly moments

The Sex Factor doesn’t want to be just porn: its own press release makes the grandiose claim that “it’s a mainstream pop-culture brand” and “premium reality entertainment watched together by couples, college kids, and good friends in a familiar social setting.”

Jimmyjane took vibrators from sleazy to chic — now, can it take them mainstream?

Engineering pleasure