Mia Sato

If you’re a celebrity promoting a new movie or your latest album, you used to follow a standard playbook of late night shows, magazine cover stories, or daytime talk shows. Now you have to do all that and eat chicken wings with YouTubers or give your hottest take while riding the subway. The New Media Circuit is a powerful driver of views, likes, and comments — but does it actually sell anything?

The Atlantic has a fascinating deep dive into khipus — long cords that the Inca tied knots into to preserve information. Few know how to read the knots, which are hundreds of years old and fragile. But researchers are slowly learning to understand them:

Six months after the coupon hunting extension Honey was accused of cheating shoppers and influencers, it appears the PayPal-owned tool is still losing users. According to 9to5Google, the number of Chrome extension users continues to drop — at one point 20 million people used the extension. Now, that number is down to 15 million.

Unionized workers at Politico allege the company violated its contract by using AI-generated content in a live blog — and are escalating their complaint to arbitration this summer. The union says the AI-generated summaries contained factual errors and language that’s off-limits for writers. The result of arbitration could set an important precedent for an industry that’s seen countless AI disputes in recent years.

In the midst of Donald Trump’s tariff chaos, prices are rising at retailers like Walmart, Amazon, and Home Depot, according to data provided to The Verge by Bright Data, which tracks prices week over week. As of May 11th, for example, 21.5 percent of the 1.5 million tracked Amazon products had increased in price. Check out an interactive chart here.