Substack announces “over 20,000” writers on its platform have raised “over 1.2 million” from readers who’ve pledged to pay if said writers flip on their paywalls. Calculator.app announces that this works out to $60 per writer if (improbably) distributed evenly; reality suggests the most popular free Substackers almost certainly collected the vast majority of this money and the median payout was probably closer to $0. The creator economy, baby!
Nilay Patel

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I love Atmos for movies but hoo boy the entire spatial music experiment is littered with bad ideas and sloppy remixes. Here’s Kid Cudi complaining — he deleted an earlier tweet directed at Apple Music for remixing his work without his knowing.
We’re chasing this story generally — if you’re in the industry and you have thoughts, hit me up.

Squarespace has lived through the eras of domain squatting, SEO keywords, and social algorithms and is now launching AI tools. Here’s what’s next for the 20-year-old company.
Vergecast listeners know I keep saying it feels like a reset moment for the internet, but here’s Om Malik making the direct comparison to the original SEO content farms and what happens next:
Most of what I have written is fairly obvious — this is not an original doomsday scenario. Only a dozen years ago, Demand Media ran “content farms” and went public. It used cheap labor to flood the web with generic websites with fallow information to farm ad dollars. Its main rival, Associated Content, was acquired by Yahoo. Those two companies were pioneers of shallow content and created headaches for legitimate websites and normal people looking for information. It took a while for even Google to beat them back. [...]
Where does fresh content come from in the future? Will we even be incentivized to create something new? Or all future AI refinements be based on erroneous pseudo-babble on social networks like Twitter and Reddit?
[On my Om]
Seriously, no one’s being all that shy about it! Here’s G/O Media editorial director Merrill Brown to Peter Kafka about that AI-written list of Star Wars movies in chronological order that wasn’t actually in chronological order (emphasis mine):
And for at least a few days, Google ranked Gizmodo’s machine-made output among the top results for “star wars movies” queries. That’s something Brown noted when he told me that he’s learned that AI content “will, at least for the moment, be well-received by search engines.”
All these media companies keep saying they’re using AI because they need to learn more about it, but surprise — the only thing they’re learning is that they can get even cheaper, shittier traffic than before.
Talk about dropping a bomb. (Sorry, I’m sorry.)
Mosseri ran through the now familiar list of upcoming Threads features (edit button, following feed) in his weekly video, but added “web presence” to the list, which, well obviously that’s coming. But hey, here’s a prompt: fascinating that after all these attempts to run mobile apps on laptops that “web version” is 100 percent synonymous with “desktop,” right?

Google invented a lot of core AI technology, and now the company’s turning to Demis to get back in front of the AI race for AI breakthroughs.
