Peter Kafka
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Disney is in talks to invest in pro baseball’s video streaming business — a sign that the media giant wants to own the technology to help it power direct-to-consumer video services.Sources say Disney is in advanced talks to take an equity stake in BAM Tech, the video technology business MLB Advanced Media has been looking to spin off into a separate company for some time.


SoundCloud, the music and audio-sharing service, has hired digital media veteran Alison Moore as its chief revenue officer. Moore, whose resume includes stints at NBCUniversal* and HBO, joins SoundCloud as it is getting ready to launch a consumer subscription service.That service has taken years to put together, because it has taken SoundCloud years to work out agreements with the big music labels. But now that SoundCloud has a deal with Universal Music Group, the world’s biggest label, it should be ready to go.


Last month, the NFL sold off TV rights to its Thursday night games to CBS and NBC*.This month, the pro football league intends to sell digital rights to the same games, and it should be nearing a decision shortly on which company will buy them. The NFL’s annual owners meeting starts in Florida on March 20, and sources say the league would like to have deals wrapped up by then.Up for grabs: The right to stream up to 18 regular-season games. And, in theory, a chance to stand out from a crowd of online video players vying for viewers and advertisers’ attention.


Even if you’re a pretty serious sports fan, you probably hadn’t heard of “daily fantasy sports” — fantasy sports games that let you make short-term bets instead of playing an entire season of pretend sports — until a year or two ago.


The main brains behind the Internet publishing phenomenon BuzzFeed — Jonah Peretti and Ben Smith — joined us onstage at the second Code conference.During their interview with Peter Kafka — which you can watch here in its entirety, or read in the transcript below — Peretti and Smith talked about BuzzFeed’s rapid evolution from “a great cat site,” into a site that still gets lots of traffic from cats — and dresses — and is increasingly doing high-impact journalism, and distributing it to multiple platforms.


Facebook has been telling Wall Street that it’s going to start getting real money from Instagram, eventually. So: Instagram is adding more ads, and more ad formats, and more ways to make those ads more appealing to advertisers. More!