Ring’s Super Bowl ad focused on how its cameras could be networked to find a missing dog, but for a lot of people, it highlighted the surveillance power hiding in those devices. Now Senator Ed Markey (D-Mass.) has sent a letter to Amazon saying, “Get this creepy technology away from our homes.”
You can read it in full here, but here’s a snippet:
The Search Party ad showed Jamie Siminoff’s vision of what connected cameras can do, and it seems to suggest they will only use that power to find lost dogs.
This 30-second Super Bowl ad dangled handles on the new AI.com platform with names like “Mark,” “Sam,” and “Elon.” If you’re not sure what it is, Crypto.com CEO Kris Marszalek says he’s leading this platform also, and that it will “mainstream AI agents and AGI in the same way he led mass consumer adoption of cryptocurrency.”
Remember what happened after Crypto.com’s Super Bowl ad in 2022?
This Super Bowl ad pulls together a grab bag of global celebrities (Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko) to ask which one is their favorite.
Redfin is doing a geoguessing-themed game of skill to give away a million-dollar house in its app, based on clues found in its Super Bowl ad, and Rainbolt is part of the promo — but he’s not allowed to help, based on the rules here.
Meanwhile, Salesforce’s Mr. Beast ad promises a million-dollar giveaway based on the clues in its 30-second ad.
And neither one had noticeable AI. T-Mobile brought the actual Backstreet Boys in, while Coinbase broke things up with a weird karaoke-style presentation of “Everybody (Backstreet’s Back)” to highlight its crypto exchange without actually mentioning crypto.
After so many people hated Coke’s AI holiday ad, Pepsi’s Taika Waititi-directed Super Bowl ad looks like standard CG, as a bear chooses Pepsi over Coke in a blind taste test.
Pepsi exec Gustavo Reyna told AdWeek that it focused on human touch because “f there’s something we care about and we believe in, it’s in the craft and the creativity of our people, our talent, and our partners.”
The round of Big Game ads Anthropic previewed earlier this week set Sam Altman off, as he called them “clearly dishonest.”
Now, while the original ad says, “Ads are coming to AI. But not to Claude,” nodding to OpenAI’s plans, the one that aired replaced it with a new tagline: “There is a time and place for ads. Your conversations with AI should not be one of them.”
As OpenAI and Anthropic feud over AI advertising, both companies are running Super Bowl ads for their AI products. After OpenAI boss Sam Altman said its ad would focus on “builders,” OpenAI debuted this ad about its AI coding agent, Codex.
ChatGPT is much more well-known, but enterprise use of tools like Codex is probably where OpenAI’s money is.
